It has been more than 100 years that coffee was introduced and has become an indispensable spiritual food in the lives of generations of Vietnamese people, deeply ingrained in the subconscious as an obvious fact.

From time immemorial, coffee is considered a specialty that nature favors for humans. It is also the main source of income for many generations of families in Tay Nguyen, the children in this area, growing up with coffee trees. Over the years, along with the development of society. Coffee is still present in the lives of Vietnamese people, although there are also significant self-transformation steps.


Street coffee culture - a feature with Vietnamese soul

A bold mark in Vietnamese culture is "street coffee culture". This is a popular coffee but is most sought after by many "believers". The image of black coffee or milk coffee (the North people often call it black and brown) gradually becomes an indispensable drink in the menu of Vietnamese people. Coffee will be served by a hot teapot with a few roadside chairs, gnawing on a loaf of bread for the morning rush to prepare for the shift. It is a familiar image, extremely close in the subconscious of many generations to start a new day full of excitement.

It can be said that the taste of coffee as a characteristic for the taste of life, is poetic and has something very experiential. A little bit of bitterness on the lips to remember the ups and downs in life, a little sweetness to relax the soul. Excess bitterness to keep us awake and creative in thinking. Add a little sweetness to always feel that love is indispensable.


“Let's have coffee today!” - Slogan in coffee culture of young people.

In the past, our grandparents used to have a saying: "The betel nut is the beginning of the story" has gradually been replaced by "Let's have coffee today". This is the drink that is present in most large and small events, the cafe is also an ideal place for couples to date, where friends gather to chat, an effective workplace, a place to start a relationship. cooperation, projects are signed. Or even coffee alone to have nostalgic moments about life, slow down when it's too busy outside.


As society develops, people's needs and tastes are getting higher and higher, people also gradually have more taste in the way of enjoyment. Therefore, coffee culture also has a small change, inheriting and developing traditional coffee culture. Young people have more and more multifaceted views and respect. It is no exaggeration when people often joke that: "Coffee always has some supernatural power." Because, coffee makes people more calm, polite and loving than ever. Coffee regardless of age, class or status, all meet in a common aftertaste filled with charm. It can be said that it is the invisible and inexplicable attraction of coffee.